Great grids for Instagram start with a vision. 10 creative ways to design an Instagram grid layout This is your chance to show exactly what you offer.Īre you avant-garde or on-trend? Will your content soothe or bring the drama? Is your brand consistent or chaotic? One look at a grid, and they’ll get the (sorry, not sorry) picture. Plus, anyone viewing your profile is thinking about following you. This is your first impression of their body of work: a visual, big-picture introduction to their personal or professional brand.įor individual users, creating a beautiful grid may not matter - sure, color coding your posts could be a fun personal challenge, but if you’re just on the ‘gram to connect with friends, not amass an audience, branding likely isn’t too important.īut for brands, creatives, or influencers, consistency and style are critical, particularly if your account is focused on aesthetics or lifestyle.Īfter all, your grid is a quick and easy way to get your message across. The grid gives you a birds-eye view of a user’s posting history. When someone follows you for the first time or navigates to your profile to check out your content, your Instagram photo grid is an opportunity to showcase your vibe or brand at a glance. Easily customize them in Canva, and start getting more engagement today. When uploading videos in landscape and portrait formats, your video will look great in your feed, but Instagram will distort the cover photo in your grid layout and make your overall design look messy and unplanned.Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers. Square videos are the best format for Instagram because your videos will appear the same in your feed as they do in your grid layout. Videos naturally take longer to consume than images, which makes them the ideal way for brands to increase the time spent on posts. Now, on top of creating beautiful and engaging content, brands also have to strategize ways to stop users from scrolling past their posts. Create your square videosĪccording to Later, the Instagram algorithm now calculates how long followers spend viewing your post as a way to determine whether other Instagram users might also want to engage with your content. Find out what grid layout design works best for your brand with Preview. Preview enables creators to plan their grid layout designs in advance with their drag and drop post organization feature. There are plenty of resources out there that can help you plan your grid layout design. A colorful Instagram grid layout like this requires a little more strategic planning, but the end result will keep your followers coming back for more. This means the colors of our square posts will gradually change as you scroll through our Instagram grid. Because of our vast library of content, we decided to create a grid layout based on color for the Wibbitz Instagram. Wibbitz has a world-class media library of over 110 million photos, videos, and music to choose from when developing Instagram grid posts. But it’s important to remember that each square video post plays a role in your overall grid layout design. Your grid layout will be unique to your brand because of the contents of your posts. So, make your grid layout design stand out! The important thing to note is that your Instagram grid layout is one of the first things people see when they visit your profile, and the last thing they see before they decide to follow you, or not. If the grid layout design is visually pleasing, maybe you even follow the account. You most likely click on a video or two because videos naturally reveal more than images. When you stumble upon a new Instagram account, what is the first thing you do? You probably glance at the bio and then start heavily scrolling through their Instagram grid layout looking for a few posts that are worthy of your double tap. For our next Explore Instagram post, we’ll discuss how to think big picture when planning your Instagram posts – and by big picture, we mean the Instagram grid layout.
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